con·cep·tu·al art
Dictionary result for conceptual art
/kənˈsep(t)SH(əw)əl ärt/
noun
- art in which the idea presented by the artist is considered more important than the finished product, if there is one.
Conceptual art is art for which the idea (or concept) behind the work is more important than the finished art object. ... When an artist uses a conceptualform of art, it means that all of the planning and decisions are made beforehand and the execution is a perfunctory affair.